Product Marketing in the Virtual World

With enormous progress of the World Wide Web, the concept of markets has changed drastically. Markets are no longer restricted to a certain territory or piece of land. In fact the WWW has introduced the concept of virtual markets to us. The concept of internet marketing services deal with marketing of the products put on sale online. Internet marketing services brings together both the aesthetic and technical aspects of online marketing like designing, development, advertising and sales.

The several techniques of improving internet marketing services are:

  1. Increase traffic to your website by search engine optimization (SEO). This is achieved by appropriate use of keywords and metatags. With better search engine optimization done by experts, the visibility of the site will increase and marketing of products will get a boost.
  2. Use of techniques like pay per click (PPC) programs can direct more traffic to the website. It acts on the principle of creating ads and linking them to keywords. You only pay if you click on the links.
  3. Use of banner ads, running vertically on top or bottom of the web page, or sky scraper ads, running on the left or right side of the web page, are colorful and graphical ways of IM. However, these are old ways and losing popularity slowly.
  4. E-commerce newsletters, emailed to clients, are also great ways of improving internet marketing. They allow development of relationship with clients.
  5. Buying ad space for an online magazine similar to buying space for a print magazine. The amount paid for buying the space depends on how much traffic the magazine generates.
  6. Using online directories is also a useful alternative. A site can be featured in one of the online directories tat ranges from city guides to online yellow pages.
  7. Conducting online auctions are similar to auctions in the real world. The seller quotes the minimum price and interested buyers start quoting their price.

The several advantages of online marketing are:

  • Marketing not limited to geographical boundaries
  • Cost effective for sellers and buyers
  • Availability, presence and visibility spread over 24 hrs
  • Display of full information and all details of products
  • Increasing returns on investment
  • New markets available to sellers, overseas markets

One thing that is a major drawback to internet marketing is that there is no scope for face-to-face interaction that is available in other real world marketing strategies.

There are certain aspects one needs to be cautioned while buying IM products, ie

  1. Buying from a fake site: Do your background research well
  2. Buy from a trustworthy site: Sometimes the products do not resemble or live upto the promises of the products seen on screen.
  3. Check for guarantee: Make sure you buy a product that offers guarantee.
  4. Beware of internet marketing gurus, who often trap you by their convincing statements to believe in false promises.

European Vacation Dreams – Top Tips For A Great European Vacation

Are you thinking about a European vacation this year? Dont let your dream trip sink to the level of the infamous National Lampoons European Vacation! Read on for some great tips from an expert on European vacation trips and make sure that your vacation in Europe is a relaxing success.

One:

Consider choosing a travel company who specialize in European vacation packages. The do-it-yourself approach to a holiday in Europe may suit you very well but it does need a lot more planning and possibly more knowledge of languages ‚Äč‚Äčother than English. A European vacation package company will take care of many of the basic travel and accommodation arrangements for you; leaving you free to relax and enjoy your trip.

Two:

If you are planning a European vacation tour then make sure that you leave enough time to properly get to know each country that you visit. Europe is a very diverse place. You will find much that is familiar to you in the UK and Ireland but a lot that feels very different in Turkey or rural Greece. Do take time to enjoy the cultural differences and remember, that's why you're going in the first place!

Three:

Try to learn a few words of language for each country that you plan to visit. You do not need to be at all fluent, but making the effort creates a big impression. The laughs to be had when trying to communicate can break the ice and form lasting friendships. Many people speak English in the Scandinavian countries, in Holland and in Germany. Fewer of the locals speak English in France or Italy. In Spain, Greece and Portugal, English is spoken broadly in the tourist costal resorts but not elsewhere.

Four:

A cheap Europe vacation is easier to organize if you have plenty time to do the planning (easiest on the internet) and a long time to spend in Europe when you arrive. Being fussy about timing and travel schedules will make it harder to travel at bargain prices. There are a large number of very low cost frills airlines in Europe now but they may not always operate daily services. Be prepared to be flexible if you want to save money. European travel is diverse and the possibilities are endless. Dont restrict yourself to air travel. You can travel Europe by train or travel Europe by coach and still have just as much fun.

Five:

The big cities and bright lights will be more expensive than the smaller towns and rural areas. Taking France as an example: you could stay three nights in a very nice hotel in Normandy for the same price as one night in a mediocre place in central Paris.

Six:

Please do not forget to have fun. A European vacation can offer everything you ever dreamed of – but be prepared to be flexible and – more important, be prepared to try something new. Your Europe vacation will be a much richer experience if you do.

Truck Graphics – Advertising on Mobile Billboards

"Live Life King Size" has been adapted legally in the advertising world. From motorcycle decals to jazzing up your car, vinyl graphics have moved up a few notches and the latest to hit the market is Truck graphics. Yes, the king size decals and graphics on trucks are the biggest moving advertising billboards on these days.

You may have or can rent a fleet of trucks and have them body wrap with your custom decals about your product and advertisement. Truck advertising is good due to the huge size – you can put your messages larger, bolder and clearly visible even from a distance. Bold slogans, multi hued vinyl decals and bold colors can be very eye catching. You can easily convert a dull looking truck to your advantage and turn it into a mobile billboard. Car wraps have been in vogue but as compared to personal vehicles like cars, motorbikes and jeeps, trucks enhance the look of the advertisement.

From body wraps to reflecting decals, trucks are quite a favorite when you want large photos and decals announcing your new promotion, sale, festival, business and websites! You can do this and even more with truck graphics as with better technological changes, improvements in adhesives and digital printing has enabled better decals printing which are economically priced.

The importance of truck graphics has gained popularity as people are always on the move these days. Everyone seems to be on the roads these days rushing off to office or home. With increased traffic on the roads, getting stuck in traffic jams or waiting at traffic lights can get very boring. If a colorful truck passes by or you see one, you will definitely read it or take a second look. This eye catching vinyl truck graphics is definitely large and will make you 'stand above the rest'!

A good customized truck advertisement is the best product promotion and says it better than a conventional advertisement. It is low cost with wider targeted audience which is what you are looking for as a businessman, is not it?

You may feel the one time cost but if you analyze it, it is cheap as compared to traditional media advertisements. The best is to go to a professional agency which has prior experience in this field. They will be the best judge about your custom truck graphics and advertising strategy and take all the responsibility off your shoulders.

Who’s Got the Right to Decide If a Consumer Should Sell Their Airline Miles?

Frequent flier miles – many people get excited when they heard those words. How many of you have signed up for credit cards or shopped in certain places just to get an extra 500 to 1,000 points? A lot of you, right? But, did you know that even though you have bought and paid for these frequent flier miles, you cannot sell these miles.

Surprising isn’t it? Well, it’s even more surprising to find out that, while you can’t sell your miles, your favorite airline has been doing just that. Sites like Points.com can purchase miles from you at significantly less than what you would be getting in a free market. And, a lot less than the amount of money that the airlines are making off of their frequent flier mile programs.

Confused? Then, let’s get you some background on the subject. The frequent flier mile programs were first created as rewards for customer loyalty. These miles could be turned into discounts or credits for airplane tickets. But, soon this changed from just a customer loyalty program into a commodity that could be earned in different ways, including buying from a certain store or using a certain credit card.

Basically, you began to pay to get those loyalty miles. And, in turn, airlines began to make a profit off of these sales because of their relationships with the vendors. As the profits grew bigger from these sales, the airlines began to put more and more restrictions on how you could use your miles and when. The rise of the blackout periods took over.

So, consumers had a ton of miles that they couldn’t use or were getting ready to expire. Now, with panic setting in, they decided to do the next best thing. Sell those miles, get some cash and finally get some benefit out of their miles. Frequent flier brokers began popping up to service this segment of the market and help out the frequent flier in need.

Yet, the airline industry couldn’t just leave this well enough alone. Fearing that this simple exchange of goods would threaten them, they began intimidating their most precious commodity: the consumer. They would disable accounts or take away miles from anyone who dared to sell what was rightfully theirs.

The right to buy and sell frequent flier miles continues to be fought on many grounds, including the courtroom (check out the Delta SkyMiles case from a few years back). There are proponents and opponents on both ends of the spectrum.